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15 November 2018, 12:30 - 13:15

Future consumer trends in health and wellness

The Natural Theatre
Speaking:

What does the future hold in regards to consumer health and wellness? Healthy living is a megatrend that transforms consumer demands across categories. Knowledge growth in bioscience and tech, ageing population and a redefinition of premium are just a few megatrends that will shape the future consumer demands in health and wellness. You will hear how connected micro and counter trends are emerging and how these are giving way for new product developments and inspirational branding. Biohacking, personalised nutrition, AI, bacteria, mental and emotional health and sleep are just a few areas to watch. Karina covers how you can become a step ahead and proactively track the sound bites of the future yourself and tie these into your strategy and tactical activities whether you are a brand owner, marketeer, retailer or buyer.

Details

Date:
15 November 2018
Time:
12:30 - 13:15
Website:
https://www.mckinsey.com/alumni

Other

Company
McKinsey Alumni
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