Holland & Barrett Live Pitch

We are excited to announce that this year Natural Products Scandinavia will be hosting the first ever Holland & Barrett Live Pitch in Sweden. The live pitch will be taking place at the Natural Theatre on Thursday 15th November between 13:45-14:45. Shortlisted companies exhibiting will then pitch their innovative products live to the buyers at Holland & Barrett.

Confirmed judges attending this year are:

Rickard Furusten – CEO






Rikard is general manager for Holland & Barrett in Sweden. Holland & Barrett is Europe´s largest health food chain. Before joining Holland & Barrett last year, Rikard was running Hälsa för alla (14 health food stores in greater Stockholm area), together with his family, for many years.

Sunniva Åhlstad – Category Manager Sweden







Sunniva Åhlstad is the category manager at Holland & Barrett Sweden and has worked within the organisation for 3 years. Sunniva has over 12 years’ experience in the industry and has previously worked as both store manager and area manager at Life Europe AB.