Feature Areas

Providing not just an industry event but a great experience, be entertained and educated …

Innovation Zone & Award

The Innovation Zone provided a snapshot of products that are new to the marketplace and make it easy for buyers to find that next new product innovation. Make this your first stop at the show, see what’s new and vote for your favourite products which will then be entered into the Natural & Organic Awards Scandinavia.

Stay ahead of your competition and check out the Innovation Zone to discover the latest products to hit the market. The show is the launch pad for hundreds of new natural & organic food, drink and lifestyle products. With over 500 suppliers all under one roof, this is your best opportunity to source the very latest products first.

International Pavilions

Get a taste of what the world has to offer by visiting our international exhibitors and pavilions! We are delighted to welcome back pavilions from Organic Denmark, Enterprise Greece, South Korea, Spain, The Netherlands, China, Mexico, Italy. To read more about our International Pavilions, click here.







Start-Up Zone

The Start-Up Zone is the perfect place to catch the most up-and-coming innovative start-ups in the natural & organic industries. This feature showcases the latest products to hit the market, with 15 of the most exciting start-ups in close proximity, this feature at this years show is the perfect place for you to source products that’ll keep you ahead of the competition.









Nordic Organic & Natural Matchmaking Lounge

Find your business partner today! We have partnered with the Enterprise Europe Network to facilitate and organise buyer-producer, face to face meetings. Visit our website for more details of how to register and build new business relationships.








Sustainable Packaging Zone

As consumer demand for eco products increases, the sustainable packaging zone will help with all your packaging challenges. Discover packaging innovations, learn the trends and gain advice, to improve your products and eco credentials.






The Wine and Beer Garden

Hosted by the Dutch Pavilion, taste delicious organic wine and beer from companies that you can then stock in your store or serve to your customers.







Who’s Who in Green Beauty

Natural Products Scandinavia has launches ‘Who’s Who in Green Beauty Scandinavia‘ at this year’s event. Partnered with NOC Sweden, the initiative recognises the hard work and dedication of some of the industry’s most talented individuals whose contributions have shaped public preconceptions about natural and organic beauty products.Winners will be announced at the Natural Beauty Theatre. Click here to nominate your choice today.


Holland & Barrett Live Pitch

With a year packed full of exciting new features we are excited to announce that this year Natural Products Scandinavia will be hosting the Holland & Barrett Live Pitch. The live pitch will be taking place at the Natural Theatre on Thursday 15th November between 13:45-14:45. Exhibiting companies will then pitch their innovative products live to the buyers at Holland & Barrett.