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Growing the offering of cleaning products in health stores
15 November 2017, 11:30 - 12:15
The Natural Theatre
Speaking: Titta Jones
Company: Lily's Eco Clean
There has been one big question on Titta Jones’s mind while building her company Lilly’s Eco Clean: what will make a real difference in the conventional cleaning chemical business? How can we win consumers from the big chem brands which are still controlling almost 98% of the total cleaning chemical market share.
Titta is an entrepreneur with health, welfare, sustainable, ethical and empathetic ethos. She first co founded the company and took all responsibilities and control at the deepest recession, with just big losses to fix. She turned the company to profits, learned every aspect of the manufacturing of the products and used these years to test various ways in stores and on packaging to gain new consumers from the big chem. Titta will be sharing those discoveries with you.